Photographing and photographs Essay Example | Topics and Well Written Essays - 500 words

Photographing and photographs - Essay Example For instance, the pictured house from the Bozar Centre for Fine Arts gives an image of either how a certain community used to build its houses or how it builds them in the current time. The viewer is able to tell that the time of the day that is either early morning or late in the evening as depicted by dull and bright colors, which he or she has integrated.   A photograph can carry different kind of message, for instance, conceptual photography that entails capturing a meaning as well as essence of that particular moment. For the photographer to take such ideas to the extreme, he or she has to use various techniques such as light, poses, elements, atmosphere and props among others to create or bring out the mood or deliver his or her feelings to the watcher. Most conceptual photographs contain varied messages or else a series of emotions besides it is only a few of them that contain a single message (Dettling 84). By observing the above Bozar image, one finds it very attractive to the eyes because the artist employed different techniques intelligently to bring out the aesthetic value of the picture. The photographer took the image from the front elevation and having similar height to cover much of its parts such as the roof, window and the door.  Ã‚  Ã‚  Ã‚     Use of cameras in taking photographs and videos is now replacing the ancient methods of putting down images such as drawing or painting that were quite challenging to coming up with the exact image as the pictured object (Dettling 22).

Plastic Money Essay Example for Free

Plastic Money Essay Results for: history of wipro company Read the news for history of wipro company - Order by: Date Weighted * The History of LucasArts company Video THE BEARDED TRIO ON FACEBOOKTHE BEARDED TRIO ON TWITTERI need your Star Wars memories for a book 20/9/2012 * Apple Is Not The Most Valuable Company In The History Of The World — IBM Wo Apple is not the most valuable company in the history of the world. Its not even Microsoft, which was reported to have been toppled by Apple today. Its IBM by 21/8/2012 * Hong Kong: A history of company incorporation To mark the twentieth anniversary of the Companies Registry a report has been published, written by Professor S H Goo, providing a history of company incorporation in Hong Kong: see 14/8/2013 * The History Of London’s Power Stations The recent news that Battersea Power Station is once again up for sale will be of little surprise to long-time watchers of the crumbling riverside building. Since closure in 1983 13/3/2012 * The history of MS lingerie We are always thinking of new and innovative ways to create content for our clients. Often this involves starting from a blank page, but here’s an example of where we 27/2/2012 * Have we airbrushed the history of the Titanic? Titanic under construction at Harland and Wolff On Sunday morning, we debated that challenging question in a discussion many of you were moved to comment on by text, tweet and 6/3/2012

History of the US and Mexico Border

History of the US and Mexico Border Tracing the Evolving Historiography of the U.S.-Mexico Border Introduction Regulating the border between the United States and Mexico is not a new issue. In fact, concerns over what to do with the border, what it should look like, and who should be allowed to cross have been prevalent questions since American and Mexican diplomats sat down to establish the border in the aftermath of the Mexican-American war in 1848. While the eastern half of the border is easily distinguished by the Rio Grande, the western border does not correspond to any recognizable geographic features and was instead made up of arbitrarily drawn lines through an uninhabited desert. It is along this permeable border that a borderlands historian like Rachel St. John’s monograph, Line in the Sand (2011), is concerned. While St. John’s work declares itself to be a history of the actual border, earlier historians like Clarence Clendenen and his work, Blood on the Border: The United States Army and the Mexican Irregulars (1969), is more of a military history discussing the Unite d States army’s involvement in border clashes with Indian and Mexican forces. In later years, economic and public policy history became the preferred methodology of examining the history of the U.S.-Mexico border like Douglas Massey’s Beyond Smoke and Mirrors: Mexican Immigration in an Era of Economic Integration (2002) which examines the issue of managing immigration from Mexico through the Immigration Reform and Control Act (IRCA) in an era of increasing economic interdependence caused by the North American Free Trade Agreement (NAFTA). When examined side by side, these three monographs are a good representation of just how drastically historians have changed the way they discuss they border in only the last fifty years. Since its inception, the ways in which historians discuss the U.S.-Mexico border have evolved significantly. Unlike earlier approaches, which were biased toward the United States and primarily concerned with the American point of view, newer works like St. John’s are beginning to take a more transnational approach to tracing the evolution of the boundary between the two nation-states from its inception as a meaningless line on a map to the complex system of barriers and strict regulation that allows for the easy passage of some people, animals, commodities, and goods, while restricting the movements of others. Given the controversy and politics that are deeply entrenched in discussions about the U.S.-Mexico border, St. John’s work is by no means the pinnacle of successful transnational history, however it does act as a step in the right directions for future historians to further expand upon. It is easy to assume that borderlands history would be inherently transnational because oftentimes borderlands are â€Å"crossroads where people and their institutions and traditions come together, creating distinctive ways of organizing space and transforming the seemingly fixed edges of empires and nations into fluid spaces†.[1] However that is not always the case, especially in the scholarship about the U.S.-Mexico border, which is heavily politicized in both nations. The best transnational histories examine the interconnections between political units, especially the flow of goods, people, and ideas across borders. These works trace how US involvement overseas shapes not only foreign peoples, but also Americans back home. The most successful works incorporate a variety of historical methods and draw on US and foreign archives while paying attention to the role of non-state actors and the agency of non-elites.[2] While each monograph discussed tend to only focus on a few of these qualifiers, there is a noticeable trend that scholarship is becoming more transnational, however maybe not as quickly as one would thing. The subject matter of borderland history lends itself well to transnational methodology, however historians are still more concerned with the elite actors, politics, and the American point of view for any of these works to be considered truly transnational. Blood on the Border Published in 1969, Clendenen’s Blood on the Border: The United States Army and the Mexican Irregulars is one of the earliest examples of borderland history and thus takes a more traditionalist approach to historical writing. As a graduate of West Point and the Curator Emeritus of the Military Collection at Stanford University, it is no surprise that Clendenen’s monograph is primarily focused on the tense history of border skirmishes that occurred between the U.S. and Mexican armies between 1848 and 1917.   Clendenen’s work chronicles a series of episodes where the U.S. and Mexican armies clashed with each other beginning with the activities of Juan Cortina who was a Robin Hood-like figure, later chapters also describes U.S. military activity during the Civil War, the campaigns against the Kickapoos and Apaches, and border problems during the revolutionary period. Clendenen then devotes over half of the book to examining General Pershing’s Punitive Expedition against the Mexican revolutionary general Francisco â€Å"Pancho† Villa in 1916. Clendenen’s main argument is that the Punitive Expedition was not a humiliating failure for the US military, however this period of U.S.-Mexico history has been greatly neglected by historians because it had been forgotten amidst the earlier wars with the Plains Indians and World War I. He argues: â€Å"General Pershing’s Punitive Expedition was soon so over-shadowed by the entry of the United States into World War I that historians have given it scant attention, and most of those who grant it a few sentences, or a paragraph or two, are amazingly misinformed about it. Yet the operations of small American forces in northern Mexico on numerous occasions constitute a phase of our military history that is well worth rescuing†.[3] To support his argument, Clendenen relies on a variety of sources including interviews, diaries and autobiographies of American soldiers, as well as U.S. archival sources. However Mexican sources are nearly nonexistent. He justifies that the exclusion of Mexican sources was intentional because his goal is to describe the basis on which American commanders formed their decisions. Clendenen argues that his research deliberately presents only the American perspective on the border conflicts because that is the nature of military history. â€Å"A military history written from the point of view of a participant nation is necessarily one-sided; it cannot be completely objective regarding the enemy†¦ the commander of a military unit must base his decisions upon the information he actually has at a given moment—not upon what a scholar or historian may know half a century later†¦ Hence, I make no apology for having cited very few Mexican sources†¦Ã¢â‚¬ .[4] Clendenen is also reluctant to include Mexican sources because, he argues, it is very difficult for an American to obtain firsthand information regarding events and activities. â€Å"Mexicans, for some reason or other,† he says, â€Å"are reluctant to discuss border events with Americans†.[5] This type of justification for focusing on the American narrative falls in line with most of the early scholarship about the U.S.-Mexico border. Very little, if any, of Clendenen’s work can be considered transnational even though its subject matter is about the US and Mexican army’s movements throughout the borderlands. Aside from examining the interconnections between political units (in this case, the militaries of two countries), Clendenen does little to examine the flow of goods, people, and ideas across borders, or focus on the role of non-state actors and the agency of non-elites. Little attention is also paid to tracing how the United States’ involvement overseas affects those back home. Beyond Smoke and Mirrors   By the early 2000s, scholarship on the U.S.-Mexico border was starting to become more willing to discuss the non-state, non-American actors, though it still tended to have a strong American perspective. Beyond Smoke and Mirrors: Mexican Immigration in an Era of Economic Integration (2002) by Douglas Massey et al. examines the economic and public policy history of the U.S.-Mexico border—specifically the opposing effects of the Immigration Reform and Control Act (IRCA) and the North American Free Trade Agreement (NAFTA)—to draw conclusions about the complexities of how the border operated between 1965 and 1986. Massey et al. argue that the migration system between Mexico and the United States is similar to a complicated piece of machinery and that their monograph is meant to troubleshoot the problems of immigration by describing the dramatic impact that immigration policies have had on those living in Mexico as well as the United States. The monograph operates as a sort of owner’s manual and describes how the migration system was built, how it worked until immigration policies first passed in 1986 disrupted it, and how the system changed as a consequence. Subsequently in its repair manual, the authors offer a specific set of proposals designed to fix the damage caused by these policies and make migration efficient and predictable again. The authors argue, Just as it is not advisable to take a wrench to a precision clock if one is not a qualified clockmaker, it is not wise to pull policy levers if one has no real conception of how the underlying system functions. Yet this is exactly what happened beginning in 1986, when the US Congress and successive presidents presided over a series of legislative and bureaucratic changes that fundamentally changed the rules under which the Mexico-US migration system operated†¦we seek to provide policymakers and citizens with a more accurate blueprint of the nuts and bolts of the Mexico-US migration system. We offer a kind of ‘owner’s manual’ to explain how the system works theoretically, how it was built historically, and how it functions substantively, or at least how it did function until the 1986 IRCA threw it out of synch.[6] To support their arguments, Massey et al. utilize an economic history  methodology by using a variety of  historical methods, statistical methods, and  economic  theory to  closely examine the relationship between immigration and U.S. public policies. Similar to Clendenen’s work, Massey et al. also do not look beyond the American archives for source materials. However their sources do show a greater amount of variety than Clendenen’s and even includes published articles from Mexican scholars, which is something Clendenen specifically avoided. The authors gathered information from a diverse set of sources including official statistics from the U.S. Immigration and Naturalization Service and the U.S. Bureau of the Census, the Mexican National Statistical Institute, the World Bank, the International Monetary Fund, and the United Nations.[7] Most notably, the authors rely on data compiled by the Mexican Migration Project (MMP), a bi-national research project compiled by the University of Guadalajara and the University of Pennsylvania and directed by two of the authors, Jorge Durand and Douglas S. Massey.[8] Compared to Clarence Clendenen’s work, Beyond Smoke and Mirror shows a significant transformation in how historians study and write about the U.S.-Mexico border though the approach only hits on a few of the key qualifiers of a truly transnational work.   For example, Clendenen was solely concerned with recording the experiences of Americans who served in the army in the borderlands and justifying the United States’ involvement in various border skirmishes. On the other hand, Massey et al. have expanded the scope of their research in order to examine the broader picture of the immigration of non-state, non-elite actors and the influence agricultural employers and American politics had on the ebb and flow of people across the border. Massey et al. also attempt to address how the implementation of IRCA and NAFTA have interrupted the stable circular flow of Mexican migrants who arrived in the United States, quickly found jobs, and returned to Mexico for several months bef ore migrating back to the United States again. This steady immigration system â€Å"minimized the negative consequences and maximized the gain for both countries†. [9] In this aspect, the authors attempted to explain how United States involvement in Mexico reshaped the lives of not only Mexicans, but also Americans back home. Line in the Sand One of the most recent works of scholarship about the U.S.-Mexico border is Rachel St. John’s Line in the Sand: A History of the Western U.S.-Mexico Border (2011). As part of Princeton University’s America in the World series, this monograph is meant to represent the newest transnational methodology historians are using when writing about U.S-Mexico border history. St. John does employ a transnational methodology in her examination of the history of the U.S.-Mexico border, displaying a tremendous amount of change in the field, however the degree to which she utilizes key aspects of a true transnational work are somewhat disappointing for a monograph published in a transnational history series. This appears to be a problem concerning the subject area rather than the author, as other historians such as Mae Ngai and her work, Impossible Subjects: Illegal Aliens and the Making of Modern America (2004),appear to suffer similar shortcomings. Regardless, St. John’s work does create a very useful stepping stone to guide future historians away from nationalistic, America-centered histories and towards studies not confined to political units that are more concerned with the role of non-state actors as subjects of an incredibly complex system. St. John attempts to differentiate her work from earlier scholarship about the border by immediately asserting that she is writing about the history of the physical border from its conception up to its modern form in the 1930s. She argues that the actual border itself is often ignored in scholarship that is supposedly about the border: â€Å"As borderlands historians have emphasized historical processes that transcend national boundaries and have expanded their focus to include zones of interaction outside of the US Southwest and Mexican north, they have often treated the border itself as in irrelevant or incidental part of the borderlands. By contrast, I emphasize the centrality of the boundary line in the processes of market expansion, conquest, state building, and identity formation with which many borderlands historians are concerned†.[10] St. John examines the transformation of the border chronologically from its origins in the Treaty of Guadalupe Hidalgo in 1848, to a prosperous economic crossroads, and finally into a heavily policed series of checkpoints intent on keeping certain people and goods from crossing. St. John breaks her research up into chapters that can almost be viewed as a series of vignettes or snapshots throughout time of how the western U.S.-Mexico border quickly began to change. From its inception as well as the actual attempts by surveyors to map out the border, St. John argues that simply drawing a line on a map does not automatically guarantee territorial authority for a nation, especially one that is not marked by any distinct geographical features like the western border. Essentially, she writes, the creation of the western border â€Å"conjured up an entirely new space where there had not been one before†.[11] This is significant because for many years, the border remained a porous boundary that actually encouraged border residents to move freely. This idea of a porous border was especially beneficial for commercial development and bi-national cooperation, especially with the arrival of railroads in the 1880s. With the creation of railroads, St. John notes that a capitalist revolution had occurred, â€Å"grasslands became ranches, mountains became mines, and the border itself became a site of commerce and communities†¦ by the early twentieth century the border had become a point of connection and community in the midst of an emerging capitalist economy and the center of a transborder landscape of property and profit†.[12] However with the development of transnational capitalism came the creation of state border control, which was intent on protecting investors that profited from this economy by controlling the passage of goods and people across the border. By this time, military power was no longer the primary concern along the border. Instead, the U.S. and Mexico’s sovereignty was â€Å"measured in customs collected, immigrants rejected, and bandits arrested†.[13] The latter half of St. John’s work examines the use of the border to manage immigration. The ultimate challenge for both countries was the creation of a conditional border that allowed for the passage of desired migrants and commerce but obstructed the flow of those who were not welcome.[14] This conditional border was incredibly inconsistent and depended largely on the discretion of immigration officials, changes in law, and fluctuating economic conditions.[15] St. John attempts to address each of the key aspects of a transnational methodology with varying degrees of success. Most obvious is her examination of the interconnections between political units and the flow of goods, people, and ideas across borders because this is the entire basis of her research. Unlike Clendenen and Massey who only focused on the one-way flow of people and goods from Mexico to the United States, St. John actually expands on this idea in her work by examining the flow of people from Mexico to the United States and then back to Mexico at different points in time in the early twentieth century. She spends a considerable amount of time discussing the effects that immigration policy changes had on immigrant laborers, their families, and their communities—aspects of immigration that the earlier historians had all but ignored. Similar to St. John, Massey et al. also discuss the idea that the economy in the United States played a significant hand in influencing the ebb and flow of Mexican immigration, however they fail at investigating what happened to these people once they emigrated back to Mexico. St. John discusses the fluctuations of immigration, but she also attempts to tell the other side of the story by including the Mexican government’s response to deportations and increasingly strict immigration laws.[16] In this way, St. John does a much better job than earlier historians at tracing how U.S. involvement and policies shaped not only Mexican citizens, but Americans as well. This becomes increasingly apparent as she examines the sharp increases in policing of the border in the 1930s as â€Å" government officials not only made it more difficult for new migrants to cross the border but also criminalized Mexicans as â€Å"illegal aliens† and encouraged, coerced, and forced hundreds of thousands of Mexican nationals and US citizens of Mexican descent to move to Mexico†.[17] Changes in U.S. policy in attempts to protect its economy and citizens clearly affected deported Mexican citizens and people of Mexican descent, but it also fed into the growing anti-Mexican sentiment that many Americans were feeling at the time, essentially treating Mexican laborers as scapegoats for the lack of jobs leading up to the Great Depression. One aspect of St. John’s work that could use improvement is diversifying the sources that she uses. Again, this appears to be a problem inherent in this subject area rather than any fault of the author. While Clendenen intentionally used only American sources, later historians of U.S.-Mexico relations like Massey et al. and even Mae Ngai appear to have trouble including a fair amount of sources from foreign archives. This could be for a variety of reasons including language barriers, lack of access to the archives, or simply because perhaps the majority of scholarship on this subject could be published in the United States. St. John seems to have been more successful at including Mexican scholarship in her work compared to earlier scholars, however for a monograph specifically about the border between Mexico and the United States, her sources are still notably one-sided. Out of all of her research, St. John only visited three archives in Mexico to complete her work. These include the Archivo General del Estado de Sonora, the Archivo Histà ³rico Genaro Estrada, and the Instituto de Investigaciones Histà ³ricas.[18] In comparison to the numerous American archives she visited, it is hard to understand why she chose to include so few Mexican sources when a significant portion of her work is dedicated to the communities located on the Mexican side of the border. The vast majority of St. John’s research was conducted within the United States and she uses a variety of American archives to complete her work using a large assortment of books, photographs, manuscript collections, microfilm reels, government documents, and newspapers. St. John’s use of source materials is comparable to Massey et al. who used similar documents to complete their work only a decade earlier. The fact that scholars have yet to utilize Mexican sources to their greatest potential is somewhat disappointing for a work of transnational history but perhaps the next generation of historians will be able to improve the situation if the controversy and politics that are deeply entrenched in discussions about the U.S.-Mexico border ever simmer down. Rachel St. John’s Line in the Sand is the latest attempt by borderlands historians taking a transnational approach to their work. It may not be successful in all aspects of a truly transnational methodology however it does set the stage for future historians to build off of and think outside of the borders of traditional U.S.-centric histories. Conclusion Concerns over regulating the U.S.-Mexico border, what it should look like, and who should be allowed to cross it are issues as relevant today as they were when the border was first established 170 years ago. Tune into any news network today and information on the latest immigration policies and border control will surely be hotly debated between policymakers, citizens, and corporations who all have differing opinions on how the border should operate. While obvious geographical features like the Rio Grande easily delineate the eastern portion of the U.S.-Mexico border, the western border cuts through uninhabitable desert that is barely marked with more than a few fence posts in some areas. It is along this permeable half of the border that borderlands historians situate their work. Borderland histories have transformed significantly over the course of the century as historians are beginning to leave behind the nationalistic, pro-American sentiments of historical writing behind in favor of a better-rounded transnational approach that situates America in the context of the greater history of the world. Published in 1969, Clarence Clendenen’s Blood on the Border: The United States Army and the Mexican Irregulars represents the ways in which earlier historians often used military history when discussing border issues. In later years, economic and public policy history became the preferred methodology of examining the history of the U.S.-Mexico border like Douglas Massey’s Beyond Smoke and Mirrors: Mexican Immigration in an Era of Economic Integration (2002). In recent years, historians like Rachel St. John are attempting to examine the history of the actual border itself without tying themselves down to writing specifically from the perspective of any one nation state. When examined chronologically, these monographs show just how drastically historians have changed the way they discuss they border in just the last fifty years. Unlike the earlier approaches to writing about the border, which were primarily concerned with the American point of view, newer works like St. John’s are beginning to take a more transnational approach to tracing the evolution of the boundary between Mexico and the United States from its inception as an unclear and undefined political boundary to the complex system of border patrols and strict regulation that allows for the easy passage of some people, animals, commodities, and goods, while at the same time restricting the movements of others. In many other fields of study, the transnational approach to history was specifically sparked by changes in how we examine and write about history in a post-9/11 world. However, discussions over the U.S.-Mexico border do not seem to follow this trend quite as closely as it is still a subject the general public is hotly divided over. This could be attributed to many reasons such as current events involving recently elected U.S. leadership fear mongering that it is imperative for the safety of American citizens and the economy to build a two thousand mile long wall along the border. This feeds into a deep-seated distrust of the immigration system after using Mexican immigrants as a convenient scapegoat for the better half of a century. As long as U.S. citizens, our government, and policies continue to vilify our neighbors to the south, any sort of progressive transnational scholarship will not be possible. Bibliography Clendenen, Clarence C., Blood on the Border: The United States Army and the Mexican Irregulars. London: The Macmillan Company, 1969. Hamalainen, Pekka and Benjamin Johnson. â€Å"What is Borderlands History?† In Major Problems in the History of North American Borderlands, 1-40.Wandsworth Publishing, 2011. Accessed May 1, 2017. http://inside.sfuhs.org/dept/history/Mexicoreader/Chapter8/borderlands/borderlandsch1.p df. Massey, Douglas S., Jorge Durand, and Nolan J. Malone. Beyond Smoke and Mirrors: Mexican Immigration in an Era of Economic Integration. New York: Russell Sage Foundation, 2002. St. John, Rachel. Line in the Sand: A history of the Western U.S.-Mexico Border. Princeton: Princeton University Press, 2011. [1] Pekka Hamalainen and Benjamin Johnson, â€Å"What is Borderlands History?†, in Major Problems in the History of North American Borderlands (Wandsworth Publishing, 2011), 1. [2] Class notes. [3] Clarence C. Clendenen, Blood on the Border: The United States Army and the Mexican Irregulars (London: The Macmillan Company, 1969). Xvi. [4] Ibid., xvii [5] Ibid. [6] Douglas S. Massey et al., Beyond Smoke and Mirrors: Mexican Immigration in an Era of Economic Integration (New York: Russell Sage Foundation, 2002). 2. [7] Ibid., 165. [8] Ibid. [9] Ibid., 71. >[10] Rachel St. John, Line in the Sand: A history of the Western U.S.-Mexico Border (Princeton: Princeton University Press, 2011). 5-6. [11] Ibid., 2. [12] Ibid., 64. [13] Ibid., 90. [14] Ibid., 175. [15] Ibid. [16] Ibid., 188. [17] Ibid. [18] Ibid., 249.

Coming of Age in Samoa and Soviet Youth :: Coming Age Essays

In comparing Margaret Mead's young adults in Coming of Age in Samoa to Russian youth it is evident where the differences arise.   The Samoans strong cultural values leave little need for individual expression.   Expectations of the children change as they get older. They know what is expected of them and want to follow the rules.   In contrast, the youth in the Soviet Union, live in a culture of confusion.   They feel constricted by the laws of the society, see families collapsing around them, and believe things should change.   They want to be individuals and they want to live by their own values and ideas.   Many come from broken homes and poor communities with little respect for authority. They rebel against what they feel is an unjust society and look for a culture or group that they can identify with.   Ã‚  Ã‚   In an attempt to challenge societal values, youth cultures, in the form of rebellion, act and dress radically and form groups in protest.   These dissident actions against the structure of existing society promotes the beginning of new small groups which reflect their own rules, structures, class, gender and ethnic ideologies.   So, the youth culture, in challenging societal values, at the same time is reflecting them.      Ã‚  Ã‚   In comparing Margaret Mead's young adults in Coming of Age in Samoa to Russian youth it is evident where the differences arise.   The Samoans strong cultural values leave little need for individual expression.   Expectations of the children change as they get older. They know what is expected of them and want to follow the rules.   In contrast, the youth in the Soviet Union, live in a culture of confusion.   They feel constricted by the laws of the society, see families collapsing around them, and believe things should change.   They want to be individuals and they want to live by their own values and ideas.   Many come from broken homes and poor communities with little respect for authority. They rebel against what they feel is an unjust society and look for a culture or group that they can identify with.      Ã‚  Ã‚  Ã‚   Often society depicts these groups as dangerous, deviant and delinquent.   These groups, however, just show many of the valued structures of society, but in a more radical way.   They have a standard code of dress, values, ethics and rebel in order to force their ideas onto the public and to feel part of a recognizable group.

Coco Cola Internal Analysis

Internal Analysis Coca-Cola is the world's largest drinks company, with giant and strong advantages of global competitiveness, brand image has been popularity, in the market share high. Coca-Cola offers a unique combination of organizational and physical resources that support it’s favorable operating results. Strengths – The highest scores for the company's strengths include the high ability of innovation, research, and development.Coca-Cola has created a strong brand for itself in the drinking industry, and provides a competitive advantage over other players in the market. They use the unique flavor and price strategy to attract more customers. Weaknesses – Coke contains caffeine and other components, this is a slightly bad places that compared with other health drinks, such as milk. And it easys to cause fat. And it's a large organization, not easy to manage, and less use of celebrity advertising, decrease attraction. Our Industry overviewThe definition for so ft drink industry includes manufacturing non-alcoholic, carbonated beverages, mineral waters and concentrates and syrups for the manufacture of carbonated beverages. The world’s top 10 soft drink companies by market share (2009) are Coca-Cola, PepsiCo, Nestle, Sunstory, Dr Pepper Snapple, Red Bull, Danone, Kirin, Asahi Breweries, Ito En. Internal Threats With regard to the bargaining power of buyers, it must be noted that there exists a low switching cost. This will give consumers more bargaining power.However, on the other hand, the limited alternative goods will lower buyers’ bargaining power. The last force indicator to estimate the degree of internal competition is the bargaining power of suppliers. Obviously, there are plenty of substitutes for sugar, one of the main ingredients in manufacturing beverage concentrates and syrups. In addition, various materials are also available for packaging. Under these circumstances, suppliers in the soft drink industry have les s bargaining power.The Coca? Cola Company is the world’s leading beverage manufacturing company. It possesses a strong brand name and brand portfolio. It operates in more than 200 countries and markets with more than 500 brands and 3,500 beverage products. Coca-Cola’s market leadership and industry-leading brands provide an exceptional competitive advantage and in turn enhance its bargaining power. Above all, operation activities, marketing activities are critical for success in our industry.

Comparison of “The Ones Who Walk Away from Omelas” and “The Lottery” Essay

In â€Å"The Ones Who Walk Away From Omelas† and â€Å"The Lottery†, Ursula Le Guin and Shirley Jackson depict a seemingly perfect society built on dark secrets. In the story, â€Å"The Ones Who Walk Away From Omelas†, Omelas is a utopian city of happiness and delight, whose inhabitants are smart and cultured. Everything about Omelas is pleasing, except for the secret of the city: the good fortune of Omelas requires that a single unfortunate child be kept in perpetual filth, darkness and misery, and that all its citizens should be told of this when they come of age. After being exposed to the truth, most of the people of Omelas are initially shocked and disgusted, but are ultimately able to come to terms with the fact and resolve to live their lives in such a manner as to make the suffering of the unfortunate child worth it; however, some choose to leave. In the story, â€Å"The Lottery†, a small village of about 300 has an annual lottery; women, men, and children participate, to see who will be the chosen to ensure enough rain to the corn crops. The way the winner does this is to be stoned to death. The way that the authors use irony to portray the story societies as wonderful and perfect and then toward the end show their dark secrets creates the intriguing and captivating works that they are. In the story, â€Å"The Ones Who Walk Away From Omelas†, Omelas seems at first to be a beautiful and happy place. It takes place during a festival and there are children running around laughing and music. It talks about a race that is going to take place and how the horses are excited, â€Å"(the horses) flared their nostrils and pranced and boasted to one another,† with streamers of silver, gold, and green braided into their hair. The story has and air of excitement and celebration that is soon questioned when the author begins to talk about the child. Omelas is shown to have a dark secret when it tells of the child who has to live in deplorable conditions in order for the rest of Omelas to prosper and have joy. The child is kept in a room about the size of a cupboard and is without clothes. It lives on only a â€Å"half-bowl of corn meal and grease a day† and is covered in festered sores from where it’s repeatedly sat in its own excrement. The author also goes on to tell of how once the children are old enough to understand, between 8 and 12, they are told of what is happening and why. In the story it says, â€Å"Some of them understand why, and some do not, but they all understand that their happiness, the beauty of their city, the tenderness of their friendships, the health of their children, the wisdom of their scholars, the skill of their makers, even the abundance of their harvest and the kindly weathers of their skies, depend wholly on this child’s abominable misery.† This quote means that the child must live in retched conditions for the rest of the people to live happy lives; that if the child wasn’t living in misery that they wouldn’t be able to understand and appreciate the happiness in their lives. â€Å"The Lottery† also depicts a wonderful and pleasing New England village. The day is depicted to be bright, with fragrant flowers and green lawns. The children are fidgety and boisterous do to the ending of school for the summer. The story talks about the children and what they’re doing while they wait for the adults to gather, â€Å"Bobby Martin had already stuffed his pockets full of stones, and the other boys soon followed his example, selecting the smoothest and roundest stones,† the act of gathering stones seems like a harmless and normal activity at the beginning. The townspeople are gathering in a square between the post office and the bank for the annual lottery. It gives off an air of what can be interpreted as nervous excitement that soon is shown to be anything but. The story takes a turn for the dark side when it talks about the relief from the crowd when they or a child wasn’t chosen. It also is horrible in the fact that it says that â€Å"the whole lottery took less than two hours, so it could begin at ten o’clock in the morning and still be through in time to allow the villagers to get home for noon dinner?† They make sure that the stoning of a person to death isn’t inconvenient and delay mealtime; they’re more interested in making it home for dinner than being horrified at the fact that they just killed a person. Also the children take part in the stoning and are even encouraged to participate, â€Å"(t)he children had stones already, and someone gave little Davy Hutchinson few pebbles†. In â€Å"The Ones Who Walk Away From Omelas† and â€Å"The Lottery†, Ursula K. Le Guin and Shirley Jackson depict a seemingly perfect society but with a dark part. In â€Å"The Ones Who Walk Away From Omelas† a child must live in retched conditions so that the rest on the village could prosper and in â€Å"The Lottery† each year a person must be stoned to death to ensure bountiful rain. The way that the authors portray first a utopian society and then delve into the dark secrets of the societies create the great stories. Work cited Le Guin, Ursula K. â€Å"The Ones Who Walk Away From Omelas.† Backpack Literature. Kennedy, X. J. and Dana Gioia. University of Southern California, 2012. 252-257. Jackson, Shirley. â€Å"The Lottery.† Backpack Literature. Kennedy, X. J. and Dana Gioia. University of Southern California, 2012. 258-265